The holding company RUSSIAN FISH COMPANY JSC launches its own retail network of a new format

PRESS RELEASE

Moscow, April 08, 2021

The holding company RUSSIAN FISH COMPANY JSC launches its own retail network of a new format

Moscow. April 8. JSC “Russian Fish Company” (the “Company” or “RRK”), the largest Russian distributor of chilled and frozen fish and seafood, announces the opening of its own retail chain in a new format. The Company plans to become one of the leading players in the specialized chilled and frozen fish and seafood retail trade in Russia.

Russian Fish Company JSC (RRK), one of the leaders in the Russian chilled and fresh-frozen fish and seafood distribution market, is establishing a retail division and launching a chain of its own stores of a new format – “NAHODKA“. At the pilot stage for nine months will open 12 stores in Moscow, as well as a distribution center in Podolsk. At the first stage the company plans to gradually increase the sales of fish and semi-finished fish products, as well as seafood and caviar. The company plans to launch four store formats: shop in shop (15-20m2), corner (40-50m2), mini-markets (100-130m2) and convenience stores (about 200m2).

Together with the pilot launch of retail chain “Russian Fish Company” JSC plans to actively develop the e-commerce segment. At the pilot stage, orders will be delivered in partnership with courier services, and within a year after the launch of the pilot project will be launched and its own online application with the possibility of delivery to the door or collection in the store, followed by self-collection (click and collect).

Depending on the format of the store assortment matrix will contain from 200 to 2500 product positions, 80% of which – fish, seafood and products from them. More than 60% of products presented in the network will be domestic production, special attention is paid to fish and seafood from Murmansk and the Far East.

СTHE STRATEGIC ADVANTAGES OF THE NEW FORMAT

• PRICE – (optimal retail prices due to the supply of most products directly from fishing companies)
• E-COM – (online orders)
• ASSORTMENT AND QUALITY (Russia’s leading distributor of chilled and fresh-frozen fish)
• SERVICES – (cafe, grill, fast delivery and pickup)
• LOCATIONS AND HOURS OF WORK – (format at home, cafes are open until late evening)
• Loyalty PROGRAM – (convenient and clear with a link to the phone number)
• PROMO – (new products, you can always find an interesting promo)
• SUSTAINABLE DEVELOPMENT – (we care about the environment and choose the most environmentally friendly trade formats)

THE GENERAL DIRECTOR OF THE “NAKHODKA” NETWORK OF RETAIL STORES, EKATERINA ASTAKHOVA, COMMENTED:

“As experts in the fish industry for many years, we are acutely aware of the growing need for affordable and high-quality fish and seafood. Having access to the best Russian and foreign raw materials, we are glad to offer fish products to the end consumer at the best market prices. Our mission is to make fish a significant part of Russian customers’ diet, to improve its consumption culture and to shape the most popular assortment in our store chain with the help of constant customers’ feedback. We believe in the expertise of our team, which has made RRK one of the largest companies in its segment in our country. RRK’s experience allows us to choose the best fish and seafood from all over the world. In 20 years in the industry, we have worked out the logistics so that we guarantee the highest standards of quality and maximum freshness of our products. We buy products directly from Russian and foreign fishing and aquaculture companies, which means we can give our customers a reasonable price in the retail segment.

Display cases with chilled fish will be present in stores of all formats, and aquariums with live fish and oysters will be installed in stores with an area of 40 m2 and more. In the category of frozen products RRC gives preference to those which are frozen on the ship immediately after the catch, which guarantees preservation of the best flavor qualities and maximum health benefits for customers. One of the differences between “Nakhodka” and simple stores will be the presence of a cafe area. One of the main goals of our project is not only to sell fish products but to explain the culture of its consumption, that is why every store will have trained specialists, who can tell you a lot of useful information about fish: from the catching zone, differences in species and tastes, to the cooking methods. Our chef has developed a special menu of different fish dishes. In the cafe you can try fresh oysters, buy your own bread. Also the cafe offers a service of cooking bought products in different ways. Participation in Nakhodka’s loyalty program will allow store visitors to accumulate bonuses from each purchase, receive personalized discounts and enjoy other benefits. Since RRC knows firsthand about the problem of pollution of the seas and the impact of the aquatic ecosystem on the fishing industry, the cards will be issued only in electronic form”.